International Women's Day

Have a Plan and Execute it

Identifly CEO Jan-Marie Davies talks cyber with InDaily

5.25.2026

As part of International Women's Day 2024, Identifly CEO and co-founder Jan-Marie Davies spoke with InDaily's David Simmons on her career pathway and attracting women into STEM.

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‘Have a plan and execute it’: Cybersecurity firm’s female founder on attracting women into STEM

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With more than 15 years of experience in the male-dominated cybersecurity sector, Identifly founder Jan-Marie Davies said support networks and self-confidence were vital for women in her field.

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Founded four years ago by Jan-Marie Davies, Adelaide-based Identifly has quickly built up an impressive client list for its identity security services including the likes of Beach Energy, Tattarang, OZ Minerals and more.

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The company offers services crucial in our interconnected, always-online world. It works with businesses to ensure their employees’ identities are protected against cyber attacks.

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Davies said her services were essential: “80 per cent of cyber breaches are identity-related, and can take significant time for an organisation to identify”.

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“It’s around $4.03 million average cost for a data breach, so it’s big business,” she said.

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Identifly sits within the cybersecurity industry umbrella, with other firms focussing on protecting systems and software.

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It’s a heavily male-dominated field too, with Aspen Institute research from 2021 finding women make up just 24 per cent of the cybersecurity workforce.

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Davies – “a mum of a five-year-old boy and a dog mum to a 10-year-old German Shepherd” – said she had felt “quite blessed” in terms of being supported as a woman in the field over her 15 years in the industry.

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But she hoped more women would take up technical roles in cybersecurity, that being jobs with a strong IT background.

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“What I have seen is there’s less participation from women in technical roles,” she said.

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“I would love to see a higher participation rate, and I do believe there is a shift because women are putting themselves in this position.

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“I don’t think it’s dissimilar to other industries such as building or manufacturing, and I think times are changing so I feel positive about it for the future.”

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As for attracting women into those technical roles, Davies said that “women need to be confident in taking on a career in cyber”.

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“I think they need to surround themselves with like-minded people who are going to support them, whether they’re studying or changing careers,” she said.

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“I think that they need to know their self-worth and just go for it. One of my favourite quotes is from Eleanor Roosevelt that I think fits the situation really well: ‘Be confident, not certain’.

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“For me, I’ve got a plan and I just get on with it. We’re here to have experiences to enrich our lives, and we need to just go for it sometimes and stop overthinking it.”

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Her comments come on International Women’s Day, with this year’s theme being ‘invest in women, accelerate progress’.

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Davies said the theme resonated with her “on many levels”.

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“I always invest in aptitude: it is gender agnostic, it is culturally agnostic, it is about believing in a person and elevating them, both men and women,” she said.

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“By society being more inclusive, we are accelerating progress because we’re including more voices in the direction of technology and our work.

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“That’s what the theme means to me.”

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Read the full article on InDaily